Building a fashion brand from scratch using bootstrapping and viral video.
YEAR
2025-Present
Branding & Conversion Rate Optimization (CRO)
I build brands that aren’t just visually appealing—they also drive sales. By leveraging data analysis and psychological triggers, I optimize the entire sales funnel to maximize conversion rates.
Branding & Conversion Rate Optimization (CRO)
I build brands that aren’t just visually appealing—they also drive sales. By leveraging data analysis and psychological triggers, I optimize the entire sales funnel to maximize conversion rates.
Shopify Development
I developed the entire online store on Shopify, including advanced sales analytics and a conversion-focused architecture.
By keeping up with trends every day and creating short-form video content, I generated over 180,000 organic views on TikTok and Reels in one month.
Meta Ads & Optimization
Setting up advertising campaigns with a focus on low costs; on average, I achieved a CPC of €0.13 through constant A/B testing of video creatives and “hooks”
A/B-Testing
Hooks
Advanced testing of video formats and messages to make the most of platform algorithms and increase engagement rates.
A/B-Testing
Hooks
Advanced testing of image formats and messages to make the most of platform algorithms and increase engagement rates.
AI-Powered Workflows
I implemented AI-driven workflows to generate effective ad copy and product descriptions, which significantly increased productivity.