CASE

CloudMicro

The Challenge

At CloudMicro, my mission was to bridge the gap between business goals and user needs. I worked on a diverse range of projects, from service-based websites to high-traffic webshops, focusing on performance, design, and search engine visibility.

Strategy & Execution

1. High-Performance Web Design (WordPress & Elementor)

I was responsible for the end-to-end design and technical realization of custom websites and dedicated landing pages.

  • Custom Builds: Leveraging Elementor to create unique, responsive designs that aligned with each client’s brand identity.

  • Technical Optimization: Ensuring fast load times and clean code to provide a professional user experience.

I didn’t just build sites; I optimized them for conversion.

  • User Journeys: I analyzed and improved the information architecture (UX) to guide customers smoothly through the sales funnel.

  • Conversion Focus: Implementing design changes specifically aimed at maximizing conversion rates and reducing bounce rates.

A beautiful website is only effective if it can be found.

  • Search Optimization: I structured and optimized websites for SEO (Search Engine Optimization) to drive organic traffic.

  • Ad Support: Assisting with SEA (Search Engine Advertising) efforts to ensure landing pages were perfectly aligned with paid search campaigns.

Beyond the technical work, I acted as a bridge between the agency and the client.

  • Strategic Consulting: Translating client needs into actionable technical solutions and clear digital strategies.

  • Workflow Automation: Setting up email marketing automation systems to help clients maintain long-term engagement with their customers.

TECH STACK & SKILLS USED

  • Shopify
  • Canva
  • SEA/SEO

Meta Ads & Optimization

Setting up advertising campaigns with a focus on low costs; on average, I achieved a CPC of €0.13 through constant A/B testing of video creatives and “hooks”

A/B-Testing
Hooks

Advanced testing of video formats and messages to make the most of platform algorithms and increase engagement rates.

A/B-Testing
Hooks

Advanced testing of image formats and messages to make the most of platform algorithms and increase engagement rates.

AI-Powered Workflows

I implemented AI-driven workflows to generate effective ad copy and product descriptions, which significantly increased productivity.

PERFECTE PROMPTS

AI TRENDS

Your vision,
my execution. Let's talk.

UI/UX

Reels

Elementor

Video Edits

Canva

Conversion Rate Optimization (CRO)

META/TIKTOK ADS

A/B Creative Testing

WordPress

DTC Brand Building (Bootstrapping)

About My Skills